Big Ideas for Small Business

About

Hello,

My name is Warren Hayford. I am a leader with over 25 years of experience solving business problems. I have built presentations to sell, drive change, and create a common understanding of performance measures. I have made lots of mistakes. And luckily, I have learned from them.

Warren Hayford President RatioServices LLC

Warren Hayford
President
RatioServices LLC

To improve my presentations I have studied the methods of design presentation gurus including Garr Reynolds, Nancy Duarte, Dan Roam, and Sean D’ Souza. From the gurus I have drawn the concepts of simplicity, story, and structure. But even though all include ways to present numbers as raw numbers, graphs, and graphic representations, the focus of their presentation is concept centric.

What I find missing from their methods is a pure number-centric presentation. The presentations we have to give showing our annual targets and explaining the background numbers. Presentations designed to set goals, evaluate alternative actions, and present ongoing performance. Historically the numbers have been presented with reports and spreadsheets. Presentations have embedded report and spreadsheet pages into a slide. But embedding spreadsheets doesn’t simplify, tell a story, or provide the structure necessary to make the numbers clear. Instead embedding reports and spreadsheets just creates more complexity and confusion.

Number centric presentations need to clearly communicate objectives and performance to achieve results. I have drawn from the presentation methods of the gurus and developed rules and techniques for building effective number oriented presentations. Rules and techniques anyone can use to deliver the message of their performance metrics. The articles contained on this site present the rules and techniques I have discovered.

I welcome your comments and questions.

Sincerely,

Warren Hayford
President
RatioServices LLC